posted 6th March 2025
In an attempt to revitalise the sale of timeshare ownership, companies such as Seasons Holidays just called it something else! Timeshare companies mastered the art of planned obsolescence by continually creating problems with previous products, exaggerating those problems and providing their clients with monetary solutions! A timeshare company's biggest marketplace is its existing owner base, and finding new ways for them to part with their money has always been at the forefront of their minds. There is no such thing as Fractional Ownership in timeshare; it is just a play on words to get people to believe it's a better investment than they currently have!
Seasons Timeshare Trap - A System Designed to Fail
Seasons Holidays PLC never had any intention of upholding your Keys membership investment. Indeed, how could they? Keys members do not hold a fraction of a freehold and, therefore, have no equity stake. And to make matters worse, there is no resale market for timeshares! Hutchinson trustees have confirmed that Keys memberships are nothing more than 'right to use' timeshare contracts. Hutchinson Trustees say: "It is not a 'freehold property ownership', but rather a 'right to occupy." Hutchinsons' say they had no idea how the Keys product had been marketed!
Why Do Seasons Holidays Love This Model?
The planned obsolescence scam is highly profitable. Unlike traditional hotels that rely on attracting new customers, Seasons have manufactured situations to enable them to extract increasing amounts of money from the same group of people over decades. Their high-pressure sales tactics, threats, scare mongering and false promises made it difficult for owners to make informed decisions. Furthermore, Seasons Holidays partnered with Barclays Partner Finance who provided high-interest loans to buyers who couldn't afford to pay upfront, trapping them in a cycle of debt.
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